branding.

Original logo.

REBRANDING.

HARDLY STRICTLY : FLY AWAY HOME

Hardly Strictly, a three-day music festival held at Golden Gate Park in San Francisco, California.

The festival has bid farewell to its traditional "bluegrass" label and embraced a more eclectic mix of artists, focusing on female performers. This shift in direction has given rise to a fresh and spontaneous collection of musicians, representing a diverse range of genres and styles. Additionally, the festival has adopted a new theme, "Fly Away Home," inviting attendees to embark on a musical journey and connect with the power of music to transport them to different worlds.

Mood board.

TASKS.

  • Inspirational research

  • Mood board

  • Logo concepts

  • Poster series

  • Brochure

  • Collateral

  • Brand guidelines

The inspiration for this project was inspired by San Francisco and its historical charm.

Exploring logo concepts.

LOGO CONCEPTS.

Our look and feel is inspired by rock n roll with an alternative twist with bright and eccentric colors.

Imagine a logo that encapsulates the essence of Golden Gate Park as a sanctuary for both birds and humans alike. A logo that embraces the ambiance of grace and freedom of birds in their natural habitat, while capturing the theme of "fly away home."

Later in the process the birds become a symbol/asset to our brand.

FINAL LOGO.

These final logos can appear in these color combinations through out the festival branded experience.

Exploring poster concepts.

FIRST DRAFT.

The goal was to make three posters with the new logo, three new artists, the theme, and the date to captivate the viewer and display the festival's fresh new appearance.

However, after careful thought and feedback, I realized that the theme was missing. I needed to be mindful of what caught the eye first and create a narrative throughout the page.

FINAL POSTERS.

The final iterations of the event posters effectively capture the theme of the event, enabling the reader to effortlessly move through the visuals while keeping the important information at the forefront.

Combining captivating design elements with thoughtful layout choices, the posters create an engaging and informative experience that serves as a powerful tool for promoting the event.

BROCHURE.

The goal was to provide a comprehensive and captivating overview of the festival. By skillfully balancing informative content with an engaging writing style, the objective was to leave the reader with a sense of longing and anticipation, eagerly counting down the days until they could participate in this unforgettable celebration.

Middle spread.

Festival merchandise.

COLLATERAL.

Creating mocks to help promote the event was an essential component of the planning process. These visual representations not only captured the essence of the event but also provided a sneak peek into what attendees could expect.

From eye-catching posters to captivating social media graphics, every detail was carefully considered to ensure maximum impact for the success of the new and improved “Hardly Strictly Music Festival.”